I just saw it happen again. I get a last minute call from my retailer for me to urgently help them place a new piece of business. Turns out it's a disgruntled insured that is frantically shopping after they got a quote that more than doubled on them from last year at the last minute, just before the renewal date. It mystifies me that an account can get that out of control and the insurance agent and the insured don't know about it. In every business in any industry the Captain's phrase "What we've got here is a failure to communicate" is alive and well. Stay close to your customers and deliver the appropriate expectations about their accounts. If there is a chance that prices are going to rise, tell them early so they can prepare. Waiting and hoping that they don't rise becomes deadly for your relationship when the worst happens. Increase your transparency.
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